The StreetTalk study introduces a novel research method inspired by social media influencers to explore energy insecurity in New York City. Through short-form video interviews with 34 residents from diverse backgrounds, the study highlights key themes like affordability challenges, housing inefficiencies, and barriers to clean energy adoption. The findings, shared across TikTok, Instagram, Facebook, and YouTube, have garnered significant engagement, breaking down barriers to academic research consumption. Learn more about JPB Fellow Diana Hernandez’s research.